How do you sell your product to customers when they don’t know how to use it yet?
Digital product adoption can be an overwhelming process, particularly when you’re a SaaS provider in an overcrowded marketplace.
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But if the process is done properly and the right digital adoption tools are used, it can run relatively flawlessly. And it’s probably simpler than you think. Here’s our step by step digital product adoption process for SaaS providers.
Step 1. Get your financial house in order
According to CoBloom, “the average SaaS startup spends just six hours on their pricing strategy. That’s not six hours a week, or six hours a month – six hours ever, to define, test and optimize everything.”
Even for well-developed SaaS providers, it’s important to get their financial “house” in order.
Pricing strategy is an integral part of product development and marketing. So before a business can effectively sell a digital product, it needs to price it properly.
There are three crucial components of a profitable SaaS pricing strategy:
- the pricing model you’ll use to balance value and revenue.
- the pricing strategies you’ll use to achieve your growth goals.
- the psychological pricing tactics you’ll use to fine-tune your price.
Not only that, but SaaS providers must consider a suitable budget for the process of selling and integrating their product within their clients’ businesses.
Oftentimes, SaaS providers resort to tutorials, webinars, or time-consuming one-on-one training sessions and demos. But these methods are costly and rarely communicate the benefits of the product in an immediate and memorable way.
In fact, companies often find the money they spend on promoting and training customers on their product’s features is not sufficiently returned. So careful budgeting and strategic marketing is required.
Step 2. Digitalize your in-house
Digital product providers can’t effectively build their businesses without digitalizing their in-house.
Resources and budget to sell their product to customers is also needed to sell digital product adoption to employees in-house.
The Digital Product Manager is a key player in creating, promoting, and embedding digital products in company culture.
In fact, the success of the product is personified by the Product Manager. Many influential senior execs, including the CEO of Google, began their careers as Product Managers.
Everyone in the business must adopt a digital mindset. From the CEO to the admin assistant, digital adoption should permeate throughout the business and radiate from there out to its customers.
Step 3. Offer an immaculate onboarding process
The onboarding process is the most important part of digital product adoption.
Statistics from Compuware show that 79% of people would only retry an app once or twice if it failed to work for them the first time.
So, it’s incredibly important that SaaS providers prioritize a good user experience from the get-go, or they’ll most likely lose customers to a competitor.
Yes of course, you wouldn’t produce and sell a digital product without consideration for the user experience. But even the most sophisticated and intuitive products require an onboarding process, and it must be as simple as possible.
A Digital Adoption Platform (DAP) can simplify and support the whole digital product adoption process. Applied to a digital product or system, it provides users with guidance and help using its key features.
The DAP makes onboarding easy, as it provides helpful advice and suggestions actually while users are exploring the digital product.
There’s no need for lengthy tutorials or one-on-one sessions because the DAP’s advanced AI understands the user’s needs and responds with the help they need, when they need it.
The DAP is so flexible, it can be customized to any SaaS product or digital tool. It will streamline and simplify the training process for your customers, while providing you with detailed insights about your digital product adoption.
It can also be applied to internal enterprise apps, transforming the workplace for employees, so that successful digital adoption permeates throughout the business.
Benefits of ongoing technological innovation
Just because your business sells a digital solution, it doesn’t mean you can be complacent about digital product adoption.
Companies must continue to innovate internally and seek new ways to make the integration of their own digital products better for customers. This is essential in order to stay competitive in the ever-changing digital world.
The DAP is a SaaS provider’s best friend. Innovations in the digital adoption space — like AI and RPA — will continue to improve the education process and user experience of digital products.
As SaaS continues to grow, it’s imperative that companies develop a step-by-step plan for digital product adoption both inside their business and to their customers. And the DAP is a significant part of that plan.
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