Digital adoption has become a popular topic recently, and for good reason. New technology offers competitive advantages to companies who ride the wave. Those that don’t, however, usually fall behind. For reasons such as these, investments in digital adoption continue to grow, year over year.

Below, we’ve collected quotes about digital adoption – explaining what it is, why it’s important, and how to do it effectively.

“The most obvious reason why digital adoption is important is simple—no matter how effective or powerful a new software solution is, it is only as good as the number of people using it.”

Phillip Kushmaro, CIO

“Digital adoption means that technology is utilized within a business properly and to its fullest extent. This means more than just introducing digital programs to make people’s jobs easier; it is transforming the workplace to be complete digitally-minded.”

Manish Dudharejia, Infusionsoft Blog

“Companies that avoid risk-taking are unlikely to thrive and likely to lose talent, as employees across all age groups want to work for businesses committed to digital progress.”

MIT Sloan Management Review

“When true technology adoption is achieved, the life of the user is improved.”

Dannah Cahn, Walkme Blog

“AI adoption grew over 60% in [2017]: In 2016, 38% of survey respondents said they had implemented AI within their businesses. In 2017, that number rose to 61%.”

Narrative Science

“Digital adoption is clearly the way of the future. Adapting to new technology and fully leveraging its features is imperative to the modern organization and it is what leads to digital transformation.”

Lilach Bullock, Forbes

“Technology still hasn’t penetrated much of the everyday work performed by many Americans, which means that most businesses are missing opportunities for greater efficiency and better customer experience.”

Harvard Business Review

“Unless we invest in the future, we run the risk of falling victim to the type of disruption that has become almost inevitable in today’s business environment.”

Saagar Govil, Forbes

“Getting behind on technology can lead to irrelevance.”

Abdullahi Muhammed, Entrepreneur

“When you talk about the digital transformation, it’s really about a cultural transformation. That’s the key to adoption … Without change, we don’t develop, prosper, or grow.”

Keith Krach, TechRepublic

“Companies now face a digital imperative: adopt new technologies effectively or face competitive obsolescence.”

MIT Sloan Management Review

“Employees across all age groups want to work for businesses that are deeply committed to digital progress. Company leaders need to bear this in mind in order to attract and retain the best talent.”

Deloitte Insights

“The critical imperative for enterprises is to stay ahead of the competition’s adoption curve in a manner that yields efficiency throughout the value chain – from back-office to customer engagement.”

Everest Group

“Technology is changing everything. It’s become embedded in products and services and is essential for core processes and service delivery. CEOs and business leaders must ask: How can we manage digital innovation, digitize and support the core business, and reduce complexity and risk?”


“Many institutions in the private and public sector have already moved to the third wave of IT adoption—full digitization of their entire enterprise.”


“HR executives believe the future workforce will need to use digital technologies to work faster, and that their required skills will change, likely due to having to collaborate with smart machines.”


“Few if any companies can and should adopt new technology as an ‘all or nothing’ proposition. It’s a company’s priorities that drive adoption.” –

Dave Vasko, Rockwell Automation

“Digital transformation is the process of adopting technology to improve operational efficiency, boost customer experience, and uncap innovation.”

“There are three key drivers of transformation: changing consumer demand, changing technology and changing competition.”

Howard King, The Guardian

“As the pace of change continues to increase — and the number of new technologies continue to grow — it will become even more imperative that companies move fast while moving forward toward growth.”

Daniel Newman, Forbes

“Technological innovations leads to what we call technology disruptions. But transformation is not just about technology innovations and their disruption on the business. It is also about how these technological innovations are adopted and used.”

Mark Edmead, CIO

“Shifting technology, finding the right talent, finding the right product set and strategy—that’s all doable, not easy, but doable. Hardest is the cultural transformation in businesses that have very deep legacy and cultural roots.”

James Bilefield, McKinsey

“The majority (55 percent) of workers in the U.S. report they are under pressure to develop additional skills to be successful in their current and future jobs, but only 21 percent say they have acquired new skills through company-provided formal training during the past five years.”


“A new generation of IT leader has been arriving on the scene, more in-tune with the business, more collaborative, and with better soft skills, but a legacy tangle of tech stands in the way of moving towards the future.”

Dion Hinchcliffe, ZDNet

“Our research shows that companies that are most advanced in their digital transformation efforts are both adaptive and innovative. That only one-third of companies prioritize creating a formal innovation program…is worrisome.”

Brian Solis, The State of Digital Transformation, 2018-2019 Edition

“Digitalisation is helping smart entrepreneurs and pioneering executives to change the established economic order – and the effects are everywhere.”

Mark Samuels, ZDNet

“Digital is approaching a tipping point. Over the next five years, companies will begin to see digital affect the majority of their revenues. Most of today’s companies are unprepared for this change.”


“A very different set of HR and talent management practices will be required, which are better suited to a highly volatile, global and knowledge-oriented age … For those companies that don’t heed the call, HR risks irrelevance.”

Richard Coombes, HR magazine

“The scarcest resource at many companies is not necessarily technological know-how but leadership. Leaders need the ability to sift through an avalanche of digital initiatives, manage accelerating innovation cycles, and reshape the organization around new approaches such as agile.”


“Technology is the means to transformation, not an end in itself.”


“Encourage adoption by rewarding employees in ways that are most meaningful to them.”

Rebecca Knight, Harvard Business Review

“The rate at which you embrace change will determine your ultimate success. Stick-in-the-mud, feet planted on the ground – that’s a recipe for total disaster in business.”

John Brandon, Inc.

“Adoption is not just achieved by training users on how to use the new technology, it is achieved by gaining buy-in and commitment.”

Scott Span, TLNT Blog

“The process for buying software is often driven by a fear of failure – hence the 100-page RFPs, exhaustive demos and scope creep. Evaluation teams often attempt to mitigate risk by pitting vendors against one another, comparing breadth and depth of features, when they should be assessing each vendor’s ability to help the company achieve a defined outcome.”

Eric Savitz, Forbes

“People are human, and humans, as a rule, are creatures of habit that see change as a four-letter word spelled W-O-R-K. So how do you convince them to take the new tech plunge? You take the “work” out of the adoption process and make it a fun endeavor.”

Sara Moseley, Highfive

“New technologies can be intimidating or invigorating to an organization. The risk factors can be controlled with a systematic process. Assembling the right team, establishing clear goals, and providing the necessary resources can allow a project to move very quickly.”

Terry Slattery, Network Computing

“The trick to successfully rolling out a new technology is this: planning a thoughtful implementation project, and having a methodical plan for promoting company-wide adoption.”

Optimal Networks

“If employees don’t use new systems, the return on investment will fall far short of expectations. Even the most innovative or feature-rich systems will languish if HR doesn’t make a compelling case for how the new tech will make employees’ lives easier or work processes more efficient.”

Dave Zielinski, SHRM

“The key is knowing how to train your employees to use new digital tools as they were intended and to their fullest extent — so they achieve digital adoption. Without an effective training model, your employees will suffer from software training overload.”

WalkMe Blog

“Employees are understandably resistant to change, even if the new technology helps other areas of the business. At first glance it may seem as though it just adds more processes or layers to their already complicated work, so you must be able to communicate the benefits that directly impact them.”

David Roe, CMSWire

“While there are many change management strategies which will promote adoption of a new product, an effective training program is absolutely critical to help your users develop the knowledge, skills, and abilities to use the new technology.”

Rebecca Wyatt, Enterprise Knowledge

“The biggest error technology innovators make is to be seduced by a technology’s potential rather than being led by a customer’s actual needs.”

Christy Pettey, Gartner

“The forces of digital have yet to become fully mainstream. On average, industries are less than 40 percent digitized, despite the relatively deep penetration of these technologies in media, retail, and high tech.”


“Between 2002 and 2016, the shares of U.S. jobs that require substantial digital knowledge rose rapidly … Workers of every stripe—from corporate finance officers to sales people to utility workers and nurses—are now spending sizable portions of their workdays using tools that require digital skills.”


“Any organization with hopes of growing (or even doing business) in the future must adopt new tools, platforms and processes to thrive in the ever-changing world of technology.”


“You have an all-connected world today — we heard that in a planet of 7 billion people, there are 3 billion devices, and 2.5 billion of them are smartphones. When you’ve got such staggering numbers, the return on investment on digital is going to [come quickly].”

Rajeev Sawhney, The Wharton School

“Success boils down to defining measurable goals and working consistently and incrementally to roll out the technologies, skills and processes needed to achieve them. With the right technology partners and professional support, your organisation can achieve new levels of competitiveness and customer satisfaction.”

Ray Tierney, MyCustomer

“The real value of digital transformation investments relates to long-term revenue growth, not short-term technology ROI. Bolt-on digital projects do not change the fundamental value relationship that you have with your customer.”

Dan Bieler, Forrester

“By leveraging a digital adoption platform, organizations can ensure that employees gain mastery and are efficient when using any system – even if they have never encountered that system before.”

Rephael Sweary, HR Technologist

“Make the onboarding process as straightforward and simple as possible. Digital tools that provide virtual hand holding, like a DAP, help maintain user engagement and enhance retention.”

WalkMe, Medium

“There are always some people who have their routines, and they just don’t want to change … That [attitude] persists as long as the organization permits it.” –

Michael C. Mankins, Harvard Business Review