We live in a digital world, a world consumed by technology.
When leveraged correctly digital assets can transform business environments, yet many companies remain stuck in the past.
This is unfortunate, but natural when you consider the difficulty of breaking the mold.
Businesses that have grown accustomed to doing things a certain way can struggle to transition into a digital haven, but also struggle to remain competitive without utilizing the latest digital apps, software and tools.
Embracing the latest technology can take a lot of time and effort, but this will certainly pay off in the long run.
Despite spending significant time and money on incorporating the latest software and tools, ask yourself are you truly capitalizing on it?
Have you joined the digital adoption revolution or are you merely a bystander?
Before we look at the importance of digital adoption, let’s start with a baseline definition to provide some clarity on the subject:
What is Digital Adoption?
Digital adoption extends beyond simply introducing digital assets within your organization, but achieving a state where digital assets and tools are fully taken advantage of.
By maximizing your digital capabilities you’ll reach digital adoption.
Let’s look at a practical example: Using a social media management tool to handle your social media marketing.
Imagine you’re only using the tool to schedule updates, when in fact it can be used to monitor keywords, discover new opportunities, save time by setting up automation, multiple user management and so on.
In this case you will have failed to reach digital adoption because your company isn’t leveraging the tool to maximum capacity.
On the other side of the coin let’s consider a company with the same tool, but that uses it to its fullest extent.
This company will have achieved digital adoption providing its employees are leveraging all digital tools and assets to the fullest extent.
Digital Adoption can also be perceived from the customer’s point of view.
There are many scenarios where a company will want its customers to better understand how to use the digital products it offers.
This is becoming more apparent as technology becomes more accessible.
For example coffee shops have created apps for customers to store everything from money to loyalty points. Nowadays there are opportunities for people to order via app and collect coffee in store.
This is a great opportunity for both customer and company, creating an all-encompassing experience with endless possibilities.
But these can only be unlocked once the customer is fully on board with the app and understands how to use it properly.
Once a customer can use the app to its full extent digital adoption is achieved.
From a combined perspective digital adoption can be seen as both the customer and company leveraging technology correctly for maximum efficiency.
To better understand digital adoption it’s important to not only understand what drives it, but understand why it’s so essential for modern innovation.
Why is Digital Adoption Important?
Adapting to the latest and greatest technological developments is important from both the organization’s and customer’s point of view.
Digital adoption allows companies to maximize return on investment (ROI), though it’s important to allow for an adjustment period where employees get used to the latest digital assets.
When workers are up-to-speed with the latest digital assets they’ll probably be more productive. This is a huge incentive for embracing new technology.
By taking full advantage of new devices you’ll get maximum benefit, however that doesn’t mean to say every stakeholder will be positioned to do so.
In fact many participants won’t be as tech-savvy, especially those who are so comfortable with the conventional way of doing things they struggle to come to terms with alternative methods.
It’s important to appreciate not everybody can keep up, meaning some require special attention to get up-to-speed.
Understanding what a digital tool can do for you requires more effort than simply grabbing a device and hoping for the best.
Whether you’re a customer or employee there are various walkthroughs, guides and online tutorials on hand to help you maximize the potential of new devices.
Keeping up with the latest innovations is no easy task, and though organizations may be willing and raring to leverage new technology, that doesn’t mean to say each individual staff member will be ready to do so.
This is where an effective change management strategy plays a vital role.
With so many digital tools to contend with it, knowing exactly what each tool can do for you isn’t exactly assumed knowledge.
This is where training and education is of critical importance.
Though time is a limited resource, it’s important for staff to learn how to use things properly early on rather than forming bad habits which rear their ugly head later.
This is true for both customers using new digital apps and employees getting to grips with the latest tools within an organization.
Many businesses have joined the digital revolution but very few have mastered the new environments they operate in.
There are many challenges faced along the way, but it’s how you overcome these challenges that defines the character of your organization.
Challenges Faced By Customers
What digital adoption challenges are faced by customers? Let’s take a look:
Competing for Attention
Reaching your audience is far from easy, especially when there’s noise all around!
Getting the attention of your audience is part of the struggle, so you can make them aware of your new product/service.
Bad Support / Educating Customers
Customers need support to acclimate to the latest technology, especially if they’re to learn how to use your products effectively.
While so many companies offer bad support, an essential step in modernizing your business is offering the right level of support so customers can learn how to leverage technology correctly.
Educating customers isn’t easy, but with the help of educational campaigns customers will slowly learn how to use new and improved features.
Challenges Faced By Employees
What digital adoption challenges are faced by employees? Let’s take a look:
Using Too Much Software
Companies can over do it at the best times, introducing multiple platforms at once.
This can make things confusing when there’s simply too much to come to terms with.
Business software regularly differs from consumer software.
It’s usually more complex and consequently more difficult to come to terms with.
There are a plethora of features to get used to, making it tricky to come to terms with.
Failure to Adapt
Some fail to adapt to the new way of doing things, especially those who are used to conventionality.
It’s common to become stuck in your ways, so unsurprising when some fail to adapt at the same speed as others.
Some don’t have the patience to learn new things and resort to doing things the ‘old way’. This can hamper progress as companies try to integrate new technology.
Great change initiatives require great leadership to be executed successfully.
There is a serious cause for concern when leadership is inadequate, a common stumbling block when digital adoption is on the cards.
Weak leadership can impact innovation, whereas strong leadership can ignite a desire to improve adoption.
As a leader you must embrace innovation, cultivating a constantly evolving work environment. A true leader is at the helm of change and regularly promotes benefits from the top-down.
Remember to utilize one of many Digital Adoption Solutions (DAS) if you’re to speeden the introduction of new technology!