What Is Change Management?
Change management is the business discipline responsible for managing organizational change initiatives.
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Such change programs can be sweeping, organization-wide changes, smaller departmental changes, or anything in between.
Examples of such change initiatives can include:
- Digital adoption and digital transformation
- Organizational or departmental restructuring
- Cultural change initiatives
Naturally, the reasons for such changes can vary widely.
Marketplace opportunities, competitor pressure, innovation, and acquisitions are just a few examples.
When it comes to ROI, successful change programs can deliver results in variety of areas.
Potential benefits include:
- Increased employee productivity
- An improved work environment
- More modern tools and processes
Among many others.
The challenge, of course, is ensuring that change programs succeed. The more successful the program, the closer it can come to meeting or exceeding its targets.
It is a discipline that juggles a wide variety of other fields, such as:
- Individual and group psychology
- Business strategy
- Human resources
- Management and leadership
Ultimately, change management is a human-centered endeavor.
Change managers will implement a wide variety of tasks during the course of a program, such as:
Using change models to map out their programs. These models offer insight into employee psychology and provide step-by-step guides for successfully implementing change initiatives.
Obtaining buy-in and support at all levels of the organization. Executive support is as important as ground-level support. Change managers make it a priority to communicate their vision and get buy-in early.
Measuring progress and optimizing continually. Metrics offer insight into the progress of change initiatives. They can be used to optimize a program in progress, review a program post-completion, and demonstrate ROI.
Enterprise change management is the business function required to enable such changes.
In some cases, this function may be included in a single department. In others, it may be a department of its own.
Regardless, change management is a critically important function to the success of a business. This is especially true today, when digital disruption drives more changes than ever before.« Back to Glossary Index