What does getting into a bath have to do with enterprises operating in the digital world?
More than you’d think. Both involve the aha moment.
What is the aha moment?
The aha moment is also known as the Eureka effect. It’s that moment when you have an epiphany and, all of a sudden, you understand something that was previously a mystery to you.
The aha moment has recently been characterized as comprising four defining attributes:
- The moment appears suddenly
- The solution to a problem can then be processed smoothly or fluently
- The moment elicits a positive effect
- The person experiencing the eureka effect is convinced that a solution is true
The most famous aha moment is probably the one experienced (in fiction) by Archimedes (c.250 BC).
In the story, Archimedes was asked by the local king whether a crown was made of pure gold. Archimedes had no clue how to go about answering the question.
Then, during a trip to the baths, he lowered his body into the water and noted that the water was displaced when he did so. In fact, he noticed that the volume of water displaced was the same as the volume of his body entering the water.
It was in this moment that he realized how to measure the volume of an irregular object and therefore answer the king’s question. Allegedly, Archimedes leaped out of the bath, shouting “eureka” (I have found it).
A very similar aha moment happened in 2010 when WalkMe was founded.
WalkMe coined the term “digital adoption”, which is used so widely today. Witnessing the problem facing so many enterprises, of how to put technology into the hands of users and ensure it was used to its fullest potential, the fledgling startup realized the key to solving the problem was digital adoption.
A piece of software was created that was designed to facilitate, accelerate, and improve digital adoption. It was called the Digital Adoption Platform.