If you’re reading this with an Australian accent, we’ve got some bad news for you. You’re failing at digital transformation.
Not just you; New Zealand aswell.
Recent research released by Infosys found that there’s a major digital adoption need in Australasia. Australian (AU) and New Zealand (NZ) businesses are trailing behind their global counterparts when it comes to digital maturity.
Only 17% of AU/NZ businesses were found to be digitally mature enough to build disruptive business models at scale. This is compared to 22% globally.
The 3 stages of digital maturity — which one are you in?
The Infosys report identifies three groups based on digital maturity:
Enterprises are “visionary” when they are able to transform to meet business objectives through new business models. Their innovative culture also allows them to do this.
Digital transformation is their number 1 priority because they understand it’s central to the success of all future endeavours.
Explorer enterprises are committed to improving their customer experience (CX). They have identified that digital tools can allow them to do this.
Explorers have researched and implemented programs that enhance CX, or differentiate them from competitors, increasing their brand value.
Watchers are largely focused on efficiency-driven outcomes of digital adoption. They haven’t yet realized and/or don’t understand the full potential that digital transformation holds.
Fundamentally, they remain outdated in terms of structure, operations, and culture.
The shocking digital adoption need discovered in Australasia
17% of AU and NZ respondents were identified in the report as Visionaries. What this shows is that, in comparison to global peers, fewer AU and NZ leaders have identified digital transformation as a central part of their business strategy.
Most AU and NZ businesses surveyed (55%) fell into the Explorers category. These organizations have at least identified that digital transformation can provide them with the differentiation they need to stay ahead of competitors.
Lagging behind the rest are the Watchers. 28% of AU and NZ respondents fell into this category, which is actually on par with global research. Watchers have partially deployed digital initiatives and are still focused on efficiency outcomes.
How a Digital Adoption Platform (DAP) can help enterprises to mature digitally
At a fundamental level, there’s a serious digital adoption need in traditional enterprises everywhere — not just in Australasia.
If only 22% globally are digitally mature enough to succeed at digital transformation, that leaves a massive 78% that are not.
These organizations are urged to use a Digital Adoption Platform (DAP) to accelerate their transformation efforts. Here’s why…
1. The DAP facilitates digital adoption
There can be no digital transformation without successful adoption. So organizations must focus on equipping themselves with the right tools to make digital adoption happen, fast.
A DAP is the ideal solution to meet your organization’s digital adoption need. It’s an algorithmic layer that can be applied to any digital tool or system. It provides contextual guidance to users right when they need it, so adoption becomes much faster.
It uses AI and machine learning to understand user behavior and get to the heart of any adoption problems. The DAP also uses automation to complete regular tasks and can provide meaningful suggestions for system improvement.
2. The DAP provides deep customer insights
The digital revolution has provided us with access to all sorts of information about customers. But converting it into meaningful insights is often the challenge.
In order to improve the customer experience, you need meaningful customer insights. And if you’re providing any sort of digital tool to your customers — even if it’s as simple as your website — you want to understand how they’re using it.
The DAP is layered over the top of your website, application, or other digital system, so you can find out what features customers are using.
Not only that, but you can learn exactly what aspects of your tool they’re struggling to use and what tasks they’re failing to complete.
This can help you to make continuous improvements to your website or tool, and ultimately improve the customer experience.
3. Successful digital adoption leads to further innovation
Manish Dudharejia, writing in Entrepreneur, suggests that a focus on digital adoption practically guarantees that enterprises “remain innovative and creative.”
“A business leader who understands digital adoption — as well as the best strategies and approaches to apply it within the business — will be able to cultivate a culture of innovation.”
Because a DAP boosts productivity, organizations have more capability to be innovative.
HP uses the WalkMe DAP. They report improved innovation as an outcome of using the tool. They had a digital adoption need, which the DAP fulfilled. And in addition, it’s allowed them to innovate in ways they never would have looked at before.
Richard Gines, Manager for Workflow Worldwide Technical Services at HP Indigo, says, “[The DAP] became a tool of innovation.”
“The outcome is that my organization has developed a reputation for being the innovators.”
Richard Gines, HP Indigo
Bucking the trend and winning at digital
So it’s clear that the majority of enterprises aren’t quite there yet in terms of digital maturity — either in Australasia or globally. Adoption is a major issue.
Thankfully, tackling your organization’s digital adoption need has never been easier. With a Digital Adoption Platform as part of your strategy, you can expect adoption to be accelerated, productivity to be improved, and innovation to grow.
Successful digital adoption leads to a) effective digital transformation, (b) improved customer experience, and c) increased innovation. Make that connection now. Time is not on your side and it waits for no man.