Digital adoption means achieving a state in which users gain the ability to use digital tools as they are intended and to the fullest extent. When users achieve digital adoption, they not only learn basic functions on a given software, but maximize the advanced features to unlock innovative new ideas and processes.
Digital transformation is defined as an ongoing process in which businesses update and expand their technology in order to achieve higher productivity, innovation, and differentiation in the eyes of their customers.
Change management is a collective term for all approaches to prepare, support and help individuals, teams, and organizations in making organizational change.
The customer experience (CX) refers to the sum total experiences that a customer has throughout their contact with a brand.