Digital adoption management is essential to effective, efficient adoption.
In this article, we’ll explore a few key ingredients and digital adoption rules that can help you:
- Make your digital adoption process run more smoothly
- Boost results while decreasing overhead
- Improve employee engagement and productivity
Among other benefits.
Before we explain how to create a system for digital adoption management, we should first explain what this term means.
What Is Digital Adoption Management?
Digital adoption is the acceptance, adoption, and implementation of digital technology, to its fullest extent and for its intended purpose.
Digital adoption management is the management and execution of that process.
Effective management is critical for a number of reasons:
- As a business grows in size, digital adoption becomes more complex
- The better the management, the greater the chances of successful adoption
- Good management improves employee productivity, output, engagement, and learning
These are a few of the most important reasons to develop a sophisticated, well-honed digital adoption management process.
Let’s look at a few key tools that can help you maximize your chances of successful, profitable adoption.
Digital disruption is causing a massive skills shortage, which presents several problems for today’s modern businesses.
On the one hand, a skills shortage hurts a business’s competitive position.
The fewer talented employees they have, the more pressure they will feel in the digitally-driven marketplace.
On the other hand, under-skilled employees are less likely to be engaged with their work.
Research from Gallup has shown that engagement rates are at an all-time low – only 13% of employees worldwide are engaged.
And other research has shown that employees are more likely to stay with a company that offers skills training.
Udemy’s aptly titled Workplace Boredom Study found that:
- 43% of US workers feel bored
- 80% feel that learning new skills would make them more engaged
- Bored workers are two times more likely to leave
A PwC report that focused on the healthcare industry found similar results.
Around 75% of those surveyed said they were more likely to stay with employers that offered training to prepare for future work demand.
Despite this, most employers surveyed did not offer training in specific technology areas, such as AI and data analytics.
The takeaway here: employers need skills to drive their business. And employees are more likely to stay with companies that help them develop those skills.
Digital Adoption Platform
A digital adoption platform is one of the most important tools to have in your arsenal.
These are software applications that offer in-app guidance and tutorials, speeding up the learning process.
They offer significant advantages over traditional training methods, such as:
- Contextualized, on-demand learning that improves retention and decreases learning curves
- Tutorials and guidance that are personalized, preventing the waste inherent with generalized courses and training
- User analytics that can offer a variety of insights into user behavior and app usage
In short, digital adoption platforms help users learn more quickly at a lower cost.
This, in turn, gives the company more time to focus on its core business … instead of developing digital training solutions.
The pioneer and leader in this space is WalkMe.
WalkMe’s digital adoption platform is used by some of the world’s biggest brands and offers all of the benefits mentioned above … and then some.
The definition of digital adoption is not merely “installing new software.”
Deployment is not enough.
A business that truly wants to profit from its digital adoption process must recognize that adoption is about transformation.
Today’s businesses should aim towards transformation by engaging in a digital-first strategy.
Engaging in full-scale digital transformation.
Companies that truly want to evolve should aim for digital transformation.
This means adopting:
- New digital technology
- Digital culture
- Digital workflows
- Digital workplaces
- Modern business models
This may sound a bit intimidating for some.
But for better or for worse, this is the direction that the global economy is headed.
It’s no coincidence that today’s most successful businesses are digital-first, innovative, and technology-driven.
Driving that transformation with data, analytics, and cutting-edge technology.
It is only fitting that a company should fuel its digital transformation efforts with digital technology.
The reasons for this should be obvious – digital technology is more efficient and effective.
- Automation can drastically enhance the speed and profitability of business processes
- Analytics can offer insights into a wide variety of business functions – as we saw with digital adoption platforms, mentioned above
- Technology amplifies the core capabilities of humans, boosting output and productivity
When we apply digital technology to digital adoption efforts, we can see enhanced results when it comes to:
- Learning time
The best place to start is, as mentioned, with digital adoption platforms.
To truly reap the rewards of digital technology, organizations must ensure that workers fully utilize the new tools.
Fortunately, digital adoption platforms make it easy to train, onboard, and re-skill today’s digital worker.
This, in turn, improves employee retention, decreases learning curves, and boosts productivity.
To improve the chances of successful adoption, take a wide view.
Put employees at the heart of your efforts, then drive your adoption with digital tools and a digital-first strategy.