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Digitalization is so important in modern business. We live in a digital world, so businesses that aren’t up to speed could experience diminishing profits.

Resisting digitalization is a huge risk. But adopting it is a massive opportunity. You know the incredible benefits it can bring. But let me remind you.

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  • Increased speed and agility
  • Cost savings
  • Global reach

Digitalizing your organization can give you an advantage over your competitors. In short, it allows you to do things better, faster, and cheaper.

Resistance to digitalization

Despite these benefits, digitalization is often met with resistance. You may have experienced this yourself.

Take the Oil & Gas industry, for example. At Offshore Europe 2017, attendees were encouraged to embrace big data and automation. In fact, speakers presented digitalization as a way to save business in the North Sea. But companies were still reluctant to do it.

General Electric Chairman Jeff Immelt said it succinctly in an interview with McKinseys:

Industrial companies are in the information business whether they want to be or not.

Industrial businesses have never been early adopters of technology. But they’re not alone in their reluctance to change. Going digital involves the adoption of new systems, roles, and processes. And with that comes a fear of the unknown, regardless of sector.

Major business changes like digitalization are frequently perceived as threats, not opportunities. This can make the job more challenging for Change Managers. As well as managing the transition, they must persuade stakeholders it’s a positive thing.

That is no easy task. It’s a communications issue. And if Change Managers can’t communicate the benefits of digital to the bottom line, CEOs will not go ahead.

So how can CIOs present this mammoth undertaking in a way that is convincing and appealing?

This article was written by: Digital Adoption Team