He believes that any transformation is about delivering the capabilities enterprises need to effectively do business and overcome real-world challenges. And those of course are unique to every company.
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“In all honesty, if there isn’t some form of digital transformation taking place today, that organization probably won’t exist for long,” says Marr. “But the endeavor really isn’t about technology, rather the culture and the processes it enables that make it possible to deliver real business value with speed and agility. That’s why we believe it’s so important to meet our customers on their own terms, identify the end state they want to reach and develop a path to digital transformation that maps to their unique situation.”