This article was originally published on CIO.com

With every impactful digital transformation, customer expectations reach new and extraordinary heights.  This is the unsettling truth for techies everywhere.

In their recent report, Accenture described the coming years as the “post-digital era” in which rising customer demands will make it increasingly difficult for leaders to set their businesses apart. It said:

“The coming era will be characterized by massive pressure as customers, employees and society make their demands known. But it will also provide tremendous opportunities for those companies that can deliver the appropriate experience at just the right time.”

This article was written by: Danielle Sabrina