With 43,700 employees, 20 million customers, 17,500 collection trucks, and the industry’s largest landfills network, Waste Management has some serious operations to manage. How does the leadership team develop and execute a digital transformation for a company with so many moving parts? By breaking the strategy into three primary levers and infusing technology into every one of them, says their chief digital officer, Nikolaj Sjoqvist.
Martha Heller: How do you define “digital” at Waste Management?
Nikolaj Sjoqvist: As we currently define digital, we are talking about fundamentally changing the way we do business by infusing technology into the business model to drive growth. We are changing not only what we are doing, but how we are doing it, and we have defined three big levers to guide us: