(source: Institute for PR)
Step 2: Adoption Roadmap
The second step to take is to create a transformative roadmap.
Just like every other change in your company, the digital business adoption process requires careful and wise preparation. Now that you already have a vision of which parts of your enterprise require a digital upgrade, it is time to summon your executives and begin planning.
It’s important to have a competent IT specialist consulting in planning. His crucial role should stem from the understanding of integrational capabilities of technologies you already use and possibilities to synchronize them with new digital accelerators.
In case you don’t have a fitting specialist on staff, consider hiring a consultant. This action should be marked as a separate step in your roadmap because the specialist will need time to get a grip on how your business operates.
Step 3: Strategic Narrative
Such big changes will eventually change the corporate culture of your enterprise. Therefore, you will have to be ready to communicate the new philosophy to your colleagues, partners, and customers.
It is essential to communicate your strategy, first of all, to your employees. As the company’s building blocks, they will be the first ones to adapt to these changes.
Digital business strategies can have a significant impact on workflow. Your workforce will have to learn how to handle new tools and technologies. To boost this process, help them understand the purpose of the change and the benefits for your employees.
As for your customers and partners, you’ll have to make them aware that these adjustments are a part of your growth as a mindful, modern company.
Step 4: Purposeful Experience
Don’t get too upset if you face resistance to change. This is very likely to happen with your employees if they don’t understand the purpose of the change.
To overcome this issue you will need to acknowledge and highlight even passing results. Be sure, however, that these demonstrations focus on the positivity of small achievements and not on the seemingly infinite process of change.
Step 5: Impact Lab
Just like your employees, your loyal customers might be reluctant to accept the changes. Much of this resistance stems from a failure to understand and adopt. Your company will need to highlight the positive impact via demos or presentations in order to inspire your customers to embrace the change.
Step 6: Leader Onboarding
New digital solutions require new skills. Therefore, you might consider a change of department or unit leadership. From now on, you will need a digitally-forward person in charge of ensuring the productivity of the new system.
Even if you are satisfied with the person you have in the managing post right now, you will have to make sure that they reach the highest level of competence within the new digital business strategy.
Step 7: Behaviour & Practices Scoreboard
Feedback is one of the most effective ways to measure the success of any transformative event at your enterprise.
Throughout the digital business adoption process, you will have to develop a framework for measuring adoption response and to highlight successful and failed practices.
Here you might also consider Digital Adoption Platforms (DAP) as a solution. As a software layer that utilises AI-based data processing, this platform will not only help to train your employees and clients but will also collect precious information about customer behaviour and frequent problems.
This data can act as a goldmine of feedback.
Step 8: Best Practice Communities
Stories of success are inspirational. Highlighting the positive practices and spreading the success stories of your employees within different departments will boost morale and reinvigorate the momentum for change.
It could be a good idea to create a kind of forum where employees have the chance to share their experiences of overcoming common issues and help others out when needed.
Step 9: Recognition
Don’t forget to recognize success when it happens. With complex adoption processes, every small victory counts.
Have your employees adopted a new feature in the CRM? That’s a great start and an inspiration for everyone. These cases will help you measure your progress in a clear way and allow your team to understand common goals and values better.
This 9-step digital business adoption process can be broken down into 4 core areas:
Always measure your progress so you can make adjustments accordingly. Equipping yourself with the right tools (for example, a Digital Adoption Solution), communication strategies and people in positions of leadership will give you every chance of success.