Why digital transformation is not about technology
When enterprises spend millions on shiny new platforms or apps, which fail to get traction or sustain momentum, they are not succeeding at digital transformation. Technology has been invested in and rolled out, but ROI is poor.
This is because digital transformation is not about technology — not by itself anyway.
However, it’s more common than you might think, for enterprises to invest in technology without considering how that technology is going to become an invaluable asset to the business.
3 things you must consider for successful digital transformation
Digital transformation is not about technology, it’s about people. After all, it’s people that have to use the technology.
And since people are the backbone of any business, it follows that people should be your number one focus throughout any digital initiative.
There’s a number of things your people need to be ready for digital transformation:
A digitally dextrous culture
A good user experience
Digital dexterity and a willingness to embrace change doesn’t happen just like that. It may take a company wide internal rebrand and strategic reevaluation of business values, even structure.
Training and upskilling is an essential part of digital transformation. How are your people expected to evolve and embrace a digital mindset without the skills and experience to give them confidence?
Ultimately, what your people need when it comes to introducing new technology into their lives is a good user experience. Technology needs to be as easy as possible for them to use — and not from a design perspective, from their perspective.
This article was written by: Digital Adoption Team